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Advertorial vs. Press Release: What’s the Difference?

Maybe you’ve written a press release and submitted it to a press release distribution site like PRWeb only to have it rejected. What gives??

If your press release is too promotional in nature, the press release distribution service will reject it. A press release should be objective and newsworthy. An advertorial, which may be what PRWeb considers what you’ve submitted to be, is more self-promotional and biased.409_4600707 (1)


How to Find Your News Angle

I’ve talked before about having a story or an angle for your news. As I’ve said before — and it bears repeating — no one cares about your bland news announcement. It’s the story behind the news that excites and entices people to want to read about it.