In terms of questions I get about writing press releases, this is one of the top ones. People want to know how often they should write a press release, as well as what the cadence should be. The short answer is:
Tired of lackluster attendance at your art exhibitions and opening nights? The onus is on you: it’s your responsibility to market each art show fully so that you maximize the number of people who come.
One of the best ways to get more visibility from your press release — and therefore clicks back to your site — is to make sure you amplify each release through all of your social media channels. It’s easy to forget to do this, but taking these three steps will ensure that more people read your release.
As everyone knows—or at least suspects—press releases are sometimes a bit hyped up. They often contain exaggerations, buzzwords and jargon. Of course, that statement itself is an overstatement, but this is the perception of many journalists and a lot of the general public. What is often missing is an objective presentation of the facts of the story. Everybody in public relations needs to always remember that press releases are basically news stories. And when I approach a news story, I’m always on the lookout for the facts. Part of the fact finding is credibility of the sources.
Today’s franchisors are always on the hunt for ways to stand out…to get attention.
That’s because it’s a noisy, noisy world. It’s tough to compete with 3,000 other franchisors who are also trying to get the word out about their awesome franchise opportunities.