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5 Things Press Releases Can Do For Your Brand

I’m big on people having the right expectations for their press release campaigns. No, they won’t make you overnight millionaires, but they will help you become more visible online. Here’s how.

Using Project Management Software for Public Relations

I’m currently using Basecamp to manage the bajillion blogs I write and manage for clients. It occurs to me that it would be a great tool for managing PR as well. You could replace Basecamp with Podio or Teamwork; most project management platforms share many of the same features.