A strong boilerplate is essential for any successful press release. And yet, it’s not that easy to write, judging by the popularity of my post, How to Write a Boilerplate. With that in mind, I’ve got two ways to help you.
So many of my followers have been asking for press release templates and samples for specific industries or situations, so I have created them!
Including one or more images with your online press release is a great way to engage readers and get them to click to your site. If you’re unsure what type of images you should use in your release, this post will help you out.
As I’ve said before: journalists aren’t your only ticket to reaching more people online with your news. Bloggers, too, hold the keys to expanding your network and connecting with more potential customers.
Maybe you’ve written a press release and submitted it to a press release distribution site like PRWeb only to have it rejected. What gives??
If your press release is too promotional in nature, the press release distribution service will reject it. A press release should be objective and newsworthy. An advertorial, which may be what PRWeb considers what you’ve submitted to be, is more self-promotional and biased.409_4600707 (1)