When it comes to finding a topic for your press release, it’s important to ensure that your topic is actually newsworthy. That means it can’t be biased, untrue, or promotional in nature.
People are really polarized about whether press releases “work” or not. For me, I’d say it all depends on how you define a release working. Here are four expectations I know a lot of business owners have…that shouldn’t. If you’re expecting one or more of these results with your next press release, it’s time to realign your expectations.
It’s amazing to me how some people (and brands) will be told how to do something that will benefit them — repeatedly — and still not do it.
Got an upcoming event? Whether it’s a charity auction, community festival, musical performance, or conference, the more media attention you can get on your event, the more successful it will be.
If you issue fairly regular press releases, you know it can sometimes be difficult to come up with fresh and exciting news topics. Sometimes you’re simply too close to your company to see what you could write about.